“I have to admit that, objectively, my paleo way is a little more than an absorbing hobby.”
That’s a quote from Keith Thomas in an interview over at Conditioning Research. I think to a certain sense this is true; in fact I think most of the health and fitness pursuits that we engage in add up to little more than a hobby. First, let’s define hobby:
A hobby is a regular activity or interest that is undertaken for pleasure, typically done during one’s leisure time…Engaging in a hobby can lead to acquiring substantial skill, knowledge and experience. However, personal fulfillment is the aim.
I think that sums it up nicely. I make no bones with my own clients that I got into what I do because I enjoyed it first and foremost: it had to be of benefit to me before it would be of benefit to them. Part of what might be cognitive dissonance with regards to so much of the paleophere nonsense, which is no different than any other part of the health and fitness sphere or hell anything in life sphere, is that people have differing aspects that they find enjoyable about the pursuit. Sure there are some people who are amazing marketers and sales people, the Mark Sissons of the world, but I find that rather frustrating. No other hobby do we attempt to market why we find it valuable to us and why it might be valuable to others. I’m not on the bus trying to convince the person next to me that they should take up basketball because I find it enjoyable and it will increase the expression of their Type IIAC muscle fibers. I’m also not on the bus.
I think this is maybe why Art De Vany went behind a pay wall: there is a huge amount of religious/woo nonsense involved in all of this and it’s much less frustrating to be an attractor than a promoter. To me, a pay wall is a way of saying “here’s what I do and if you want to learn more you can come find out,” rather than attempting to convince people through marketing day after day. Promoting T’s you up for people looking to troll; being an attractor allows more of your mental energy to go toward why you started this whole thing: the selfish pursuit of very specific things that are directly interesting to you. If you are able to help people who seek more information, all the better!